Nice to meet you!

I'm Julia. I started learning about design when I was a kid, when I was always tinkering with cassette tapes, piling them up, creating little skyscrapers and cities. I often draw and try my hand at graphic design. Design is in everything I do, from decorating my house to larger, user-centric projects.

I have a Masters degree in Strategic Design for Innovation and Transformation, a joint degree from Politecnico di Milano (Graduate School of Management + School of Design).

I have a bachelor's degree in Architecture and Urban Design from the Mackenzie Presbyterian University in Brazil. During that time, I was also part of a research team on underrepresented communities (LABSTRATEGY). You can read my published article here (PT-BR).

Since then, I have searched for ways to integrate design and systemic thinking into my work, which is when I started my journey as a product designer.

Where have I been?

Allocated at the PatientPass product, responsible for improving workflow in Patient Engagement.

Elsevier
Since 07/2025

Allocated at the Data and AI (Innovation) squad, coordinated a PoC for the adoption of Amplitude analytics within part of the Tasy suite, successfully capturing data across 3 different workflows within the product. Received Recognition@Philips merit in 2025.

Philips
Since 06/2024-07/2025

- Onboarding squad Developing the new home screen, leading user interview efforts and collaborating between the Design System, Research and Product teams. The new home screen now brings up to 8x more activation to specific products. - Account Security squad Delivering features aiming to reduce the number of scam victims (reduction of 4% in scam victims)

Bitso
10/2022 - 06/2024

Onboarding squad: developing the new home screen, leading user interview efforts and collaborating between the Design System, Research and Product teams. The new home screen now brings up to 8x more activation to specific products. Account Security squad: delivering features aiming to reduce the number of scam victims (reduction of 4% in scam victims)

Bitso
10/2022 - 06/2024

- Onboarding squad Developing the new home screen, leading user interview efforts and collaborating between the Design System, Research and Product teams. The new home screen now brings up to 8x more activation to specific products. - Account Security squad Delivering features aiming to reduce the number of scam victims (reduction of 4% in scam victims)

Bitso
10/2022 - 06/2024

While at Vizo, I delivered several projects in the following fields: - Finance/Crypto/ICO - E-commerce - Admin/Dashboards

Vizo.dev
05/2022 - 09/2022

Assistant researcher focusing on the development of project strategies in urban/degraded and port territories. Managed optimization of database and information alongside the Parliamentary Front on SDGs of the São Paulo Municipal Chamber.

LABSTRATEGY (research associate)
05/2018 - 12/2018

Assistant researcher focusing on the development of project strategies in urban/degraded and port territories. Managed optimization of database and information alongside the Parliamentary Front on SDGs of the São Paulo Municipal Chamber.

LABSTRATEGY
05/2018 - 12/2018

Assistant researcher focusing on the development of project strategies in urban/degraded and port territories. Managed optimization of database and information alongside the Parliamentary Front on SDGs of the São Paulo Municipal Chamber.

LABSTRATEGY
05/2018 - 12/2018

Let's talk :)

Get in touch regarding collaboration opportunities, or just to chat.

Get in touch regarding collaboration opportunities, or just to chat.

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